Watch Söderhavet on Swedish national television discuss typography

This week, Söderhavet’s typography work on Sweden’s new official typeface, Sweden Sans, is a discussion topic on the culture program Sverige!, which runs on Sweden’s national TV channel SVT.

The program is in Swedish, but if you understand the language you can follow the episode online on SVT Play until mid-July 2014, regardless of where you are in the world.

We’re featured for the first five minutes of the program, where you see Söderhavet’s Jesper Robinell and noted Swedish typeface designer Stefan Hattenbach discuss the intricacies of typefaces and the challenges of having a font represent a nation.


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