Category Archives: User experience

What’s your favourite colour?

What’s your favourite colour” is an experiment in small data. It creates a small but somewhat interesting crowdsourced dataset with minimal user effort. The data should not, and cannot, be taken seriously, but it might be used for hints, for small insights, for spoof proofs, for fun. All in the spirit of serious unseriousness. Continue reading

Two reasons why Minecraft is succeeding where Second Life failed

Söderhavet’s redesign of Sweden’s digital identity is not the first time that we’ve worked on a nation-branding project. Back in May 2007 we helped build Second House of Sweden, Sweden’s embassy in the virtual world of Second Life.

That project proved to be a remarkable PR coup for Sweden, with major global news outlets covering the inauguration of the embassy by Sweden’s foreign minister Carl Bildt.

As we now know, the rapid adoption of Facebook and Twitter soon monopolized mindshare, helped along by the rise of smartphones. Second Life’s star began to fade — Sweden’s official presence in Second Life was toned down in 2009, and the embassy was turned off in January 2013.

Today, another contender is vying for (virtual) world prominence: Minecraft, by Sweden’s own Mojang AB. So what’s different this time around? And will it be enough for Minecraft to avoid the fate of Second Life?

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Oculus Rift: Five best practices at the radical edge of UI

With the introduction this year of the Oculus Rift, the Leap Motion and Google Glass, we seem to have entered yet another period of accelerated experimentation with user interfaces that have the potential to fundamentally change how people interact with digital devices.

While new devices launch all the time, they seldom lead to wholesale revolution — over the past 30 years, we’ve seen just two: From the command line/keyboard/typing paradigm to the GUI/mouse/click-and-drag paradigm, and more recently to the touchscreen/finger/swipe-and-pinch paradigm ubiquitous on mobile devices. Along the way there have been innovations that have found niches or improved on the dominant method — scroll wheels on mice, click wheels on iPods, the 3D mouse, the laptop touchpad, the Wii Remote and Thinkpad’s red nub among others. So where will this latest crop of devices end up — among the game changers, or with the niche players? Continue reading