Design and user experience now more important than ever

A customer-centric and insight-driven approach with focus on design has never been more relevant. Digital transformation affects organisations in all industries across the board. Whether you work with the brand, business or the organisation, you are now more than ever expected to respond.

That’s where we come in.

We can assist you in your own responses to a fast-changing world. Based on our long heritage of digital and ‘design thinking’ – innovation and human-centred methodology for problem solving – we offer agile strategies, brand identities and platforms with measurable results. Söderhavet is an award-winning strategic design agency and we work with some of Sweden’s most prominent brands. Being awarded ‘Agency of the year 2015’ in Sweden confirmed the success of our approach.

Our proposition

Based on a channel-agnostic, digital-first, and user-centric approach – Söderhavet creates insights, platforms and user experiences that deliver measurable results.

Insights
With your assistance, we identify and prioritise your challenges and opportunities by:
– Mapping the customer journey
– Identifying digital insights specific to your industry
– Assuming a global outlook
– Identifying digital business opportunities
– Mapping design preferences of end users.

Platform
In this phase we make agile solutions for brands and strategies concrete by:
– Designing a brand identity
– Developing a branding strategy
– Developing a digital strategy
– Implementing and managing brands
– Producing an agile road map for brands.

User experiences
In parallel with the above, we create and continually improve customer experiences along their entire journey, through for example:
– Web sites and apps
– Digital services
– Analogue applications
– Presences in social media
– Measurements and resulting optimisations.

Short facts

Söderhavet was founded in 2004 and today consists of 18 experts and creatives working with integrated strategy and design.

In our workplace we have a collective union agreement and strive for equitable work conditions, equality, high ethical standards and environmental sustainability. We decline projects which we cannot defend ethically.

We regularly lend money to the poverty-alleviation organisation Kiva and are active members of the branch organisations Komm and Design Sweden.

Every time we have participated in the Agency of the Year Award in Sweden, we have been among the top three, including coming first three times.

We have also won or been nominated in international and Swedish contests like the Webby Awards, The Communicator Awards, Creativity Awards, Svenska Designpriset, Web Service Awards, Epi Awards and others.

Even though we’re brilliant, we can’t do it all on our own. That is why we’ve established partnerships with some of the world’s leading agencies, like our sister agency Äventyret. 

A few of our clients:

B2B: Skanska, Acando, Holmen, Iggesund, Getinge Group, Roxtec, Bisnode, Nepa.

B2C: Absolut, Bonnier, Sveriges Radio, Daniel Wellington, Footway, Dina Försäkringar, LRF Media, Hemfrid, Norrenergi, ICA, Fjällräven.

Organisation/government: Confederation of Swedish Enterprise, Saco, Swedish Institute, VisitSweden, Friluftsfrämjandet, Pacta, Swedish Association of Professional Scientists, My Special Day, Government Offices of Sweden, Ministry for Foreign Affairs.