Söderhavet is the strategic design partner for Nicole Vienna – a Scandinavian based watch brand, sprung out of love for the beautiful things that surround us every day. Inspired by Scandinavian interior, the timepieces have been designed for undeniable elegance and captivating flair. The watches are made from the finest materials and are carefully crafted with attention to every detail.
Nicole Vienna emerged from two thesis:
1. An entirely new brand can be built only through social media.
2. Women interested in accessories (like watches) are also often similarly interested in interior design.
Could the two be combined? The experiment = Nicole Vienna, a watch inspired by interior design in materials and in marketing content. It took about 6 months from the two insights above until first market launch, including a premium product line, packaging solution, productions setup, distribution solution, market influencer recruitment, e-shop setup and organization.
Söderhavet assisted with strategies, concept, product design, brand identity design, marketing concept, e-shop design and packaging design. All these parts we handled side by side in the design process and in the same time frame – multidisciplinary design solution.