Swedish Association of Local Authorities and Regions

Sweden’s National Quality Registries provides the Swedish health care system with data. They required a unified main brand with strong subcategories to be perceived and function as an overall tool for their services. We’ve created a channel-agnostic brand identity and templates for print and web.

Sweden’s National Quality Registries (NKR) contain healthcare data concerning patient problems, medical interventions and outcomes after treatment. The registries are used to increase the quality of Sweden’s healthcare system. NKR is run by the Swedish Association of Local Authorities and Regions.

Our challenge was to unify the entire registry, still communicating the different sections. The logotype is based on a symbol which acts as a holder for the different registries. Each registry is visualised by a specific colour. The symbol is able to transform in relation to each registry and to be adaptive to suit more sections and interactions.