We’re particularly proud of the brand identity program we’ve created for Sweden. The reason for the success and widespread media attention? Simplicity, precision, long life – and the fact that we simply love place branding!
The Ministry for Foreign affairs, VisitSweden, Business Sweden, the Swedish Institute and their partners all experienced a lack of consistency when communicating and building the brand for Sweden internationally. Our mission was to create a coherent strategic and hands-on identity program for the global brand of Sweden.
Nation branding is a challenge. It requires a design which reflects the physical place as well as the trade, industry, culture, people and their values. To put it shortly: it should convey the message of the country’s soul. For this, simplicity, clarity and extraordinary longevity are absolute requirements.
We created an identity which can be used separately by one organisation or when communicating together, of course regardless of channel. The building blocks are shown below and can be found as a whole here: sweden.identitytool.com.