Sweden’s official typeface is designed by us in collaboration with typeface expert Stefan Hattenbach. Creating a typeface for a nation requires artistry and precision as well as care for functionality and longevity in every single detail.
The choice of typeface is important when building a strong visual identity. This applies equally when branding a nation. Sweden Sans is part of the ‘Global brand Sweden’ and especially designed for the country at the request of the Swedish government. It is the nation’s official typeface and is used when communicating on behalf of Sweden.
Old road signs, monospaced fonts, classic sans serifs and Scandinavian design influenced and inspired us in the creation of Sweden Sans.