Frida Roberts, previously head of the Communications Unit at the Swedish Institute and an internationally awarded and experienced speaker, is Söderhavet’s new CEO!
‘To me, Söderhavet is the only branding and design agency in Sweden that truly masters the digital context. As a result, there lies an unexploited potential, both in the Swedish and international markets which I find very appealing. In addition, the agency has extremely high quality standards with a great internal atmosphere and organisational culture,’ says Frida Roberts.
‘We know Frida well, and have always had a very high regard for her competence. Söderhavet has always been driven by change so this is an exciting and natural next step for us. We feel that she is the right person to take the agency into the next phase of its existence,’ says previous CEO Erik Lidsheim.
The founders, Erik Lidsheim and Mattias Svensson, will remain with Söderhavet and focus on client development and strategic work.