Together with the Stockholm Marketing Association we held a lunch seminar on the important topic of sustainability – exploring ideas on the ways in which branding and design can be valid tools for making a positive contribution for change, today and in the future. Our main questions was stated sustainability – trend or business critical? With increased demands from clients and consumers, companies are more than ever required to take a stand on this issue, over and above CSR-policies.
Some of the areas explored were the new demands on brands to contribute to a more sustainable future path, whether a sustainable brand position will be an essential factor in a profitable business tomorrow, and what psychological drivers lie behind our behavior and choices. All of it, important input to how we should design brand experiences.
Want to know more? Contact Frida Roberts