Across products and services, categories and industries, we collaborate with our clients to solve their challenges, create meaningful brands and user experiences in the digital, analog and physical space. Here, you can find some of our our clients.

A Challenge from Sweden — Identity / Digital

Challenge driven innovation

Project status
Completed

Year
2018 -

Challenge – The world is facing one of its greatest challenges so far – climate change. Sweden has committed itself to the long-term goal of reducing carbon pollution. The Swedish Energy Agency, through the initiative ‘A Challenge from Sweden’, promotes challenge driven innovation to accelerate the shift towards a zero carbon growth economy. A Challenge from Sweden needed to create its own brand and design system in relation to the nation brand of Sweden, and to clarify its mission to its stakeholders.

Approach – The objective was to create a coherent brand experience through a strong brand identity and design system, offering a great degree of flexibility for different thematic initiatives as well as for touchpoints. We defined a visual expression, based on the brand identity for brand Sweden that would convey the initiative’s DNA and manage a multiple-player initiative.

Solution – The core elements of the identity (typeface, colours, grid, logostructure/sender system) derive from the brand Sweden identity, while we added secondary colors, tone of motion and a pattern to evoke a progressive and dynamic perception. The main theme is energy, both as a resource and as a force that is driving change. The brand identity creates a systematic scheme for A Challenge from Sweden and its different thematic sub-initiatives.

Project status
Completed

Year
2018 -

Typeface: Sweden Sans
Weight: Regular & Bold
Year: 2013
So–Type Foundry

A Challenge from Sweden is an initiative by 
the Swedish Energy Agency.
A Challenge from Sweden promotes challenge-driven innovations.

Want to know more? Contact Lisa.
lisa@soderhavet.com or +46 (0)70 232 28 09.

 

 

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