Challenge driven innovation

Client: A Challenge from Sweden
Identity / Digital

Project status
Completed

Year
2018 - 2019

The Swedish Energy Agency is leading society’s transition to a sustainable energy system.

Challenge – The world is facing one of its greatest challenges so far – climate change. Sweden has committed itself to the long-term goal of reducing carbon pollution. The Swedish Energy Agency, through the initiative ‘A Challenge from Sweden’, promotes challenge driven innovation to accelerate the shift towards a zero carbon growth economy. A Challenge from Sweden needed to create its own brand and design system in relation to the nation brand of Sweden, and to clarify its mission to its stakeholders.

Approach & Solution – The objective was to create a coherent brand experience through a strong brand identity and design system, offering a great degree of flexibility for different thematic initiatives as well as for touchpoints. We defined a visual expression that would convey the initiative’s DNA and manage a multiple-player initiative.

The core elements of the identity (typeface, colours, grid, logostructure/sender system) derive from the brand Sweden identity, while we added secondary colors, tone of motion and a pattern to evoke a progressive and dynamic perception. The main theme is energy, both as a resource and as a force that is driving change.

Project status
Completed

Year
2018 - 2019

Typeface: Sweden Sans
Weight: Regular & Bold
Year: 2013
So–Type Foundry

A Challenge from Sweden promotes challenge-driven innovations.

A Challenge from Sweden is an initiative by 
the Swedish Energy Agency.

Want to know more? Contact Lisa.
lisa@soderhavet.com or +46 (0)70 232 28 09.