Across products and services, categories and industries, we collaborate with our clients to solve their challenges, create meaningful brands and user experiences in the digital, analog and physical space. Here, you can find some of our our clients.

BSK A — Identity / Digital / Print

Combining heritage
and innovation

Project status
Completed

Year
2016

Challenge – BSK Architects are well-known for their innovative approach and solid structural knowledge. Their aim is to create physical spaces that are personal, and at the same time tells brand-building stories. Our challenge was to create a new visual identity to work together with the fantastic artworks and drawings, that architects do daily.

Approach – How to build a visual landscape that does not conflict with the strong drawings, artworks and visuals of the actual objects the architects daily are working on? We used a minimalistic approach with a few solid identity carriers, to support the architect’s own information and visuals in a good way. So that the identity can handle both informative and communicative challenges over time.

Solution – The objective was to create a design system that was easy to use and with a few elements so the projects speak for themselves with strong imagery. We also added a communicative graphic element sprung from the objects and drawings, that can be used as an icon or in a more communicative way to reach out to the audience, and strengthen BSK A´s brand recognition. The graphic elements are made of the shapes of the drawings of each project. This minimalistic approach we think generates brand conditions fit for future challenges.

Project status
Completed

Year
2016

Want to know more? Contact Jesper.
jesper@soderhavet.com