A brand new
cinema experience

Client: Filmstaden
Identity / Custom Type

Project status
Completed

Year
2013 –2018

Partners
Actionist
Mobiento
Ruth
SF bio inhouse

Filmstaden is the biggest cinema chain in Sweden, present in 21 cities with 255 salons and some 32 425 chairs. It is part of the Odeon (owned by AMC Theatres).

Challenge – Filmstaden, formerly known as SF Bio, faced new competition within the entertainment industry, and needed a new and stronger brand to stay relevant.

Approach & solution – The concept for Filmstaden is built around that everyone is welcome – grown ups as well as children, big emotions – you laugh, cry, scream and fall in love, cinema magic – for a short moment you leave everything and move into a different world

The core components for Filmstaden are the custom made typeface, a colour system with a palette of red shades, a logotype, an illustration style and an animation/curtain. A modern and dynamic identity that still holds a tight connection to the SF Bio heritage, no matter if it’s seen in a digital, printed or physical form. According to customer surveys, the brand scores much higher and delivers on the new values. 

Project status
Completed

Partners
Actionist
Mobiento
Ruth
SF bio inhouse

Year
2013 –2018

Typeface: Filmstaden Sans
Weight: Regular, Bold, Heavy (& Display)
Year: 2016
So–Type Foundry

Filmstaden Sans typeface family, try it out here, the lazy dog etc.

Filmstaden Sans typeface family, try it out here, the lazy dog etc.

Filmstaden Sans typeface family, try it out here, the lazy dog etc.

Want to know more? Contact Jesper.
jesper@soderhavet.com