
Norr
Jernhusen is a state-owned real estate developer. Their mission is both to maintain the current buildings along the Swedish railway system and build new commercial properties. When you are both creating legacies and maintaining existing ones, there is great need for brand clarity throughout. Jernhusen needed a unified identity and a solid foundation to build upon going forward.
By working closely with the client, we wanted to consolidate the identity across all touchpoints, both analog and digital.
We created a bespoke brand typeface with its roots in the shape of railways and in architectural development. We also crafted the concept and design strategy, a completely new design system, brand patterns, a refreshed logo and a website.
Typeface: Jernhusen Sans
Weight: Light, Medium & Extra Bold
Year: 2017
Sö–Type Foundry
Want to know more? Contact Mattias.
mattias@soderhavet.com or +46 (0)70 666 93 67.
The brand typeface is a striking part of the identity. It carries strong characteristics but never distracts from the message: it rather emboldens it. This is mostly how we use it: bold, straight-forward and strong.