Across products and services, categories and industries, we collaborate with our clients to solve their challenges, create meaningful brands and user experiences in the digital, analog and physical space. Here, you can find some of our our clients.

Jernhusen — Custom type / Identity / Digital

On the right track, for
years to come

Project status
Ongoing

Partners
Winston

Year
2017

Challenge – Jernhusen is a state-owned real estate developer. Their mission is to maintain the current buildings along the Swedish railway system as well as building new commercial properties. Over time, Jernhusen’s visual presence had become outdated and scattered. The turned to us to create a new unified and future-proofed brand identity. 

Approach – We took inspiration from Jernhusen’s mission, and the visual cues surrounding it became a natural starting point. The concept ‘Part legacy, part nowness’ reflects the traveling across the Swedish railway, where one will encounter history as well as modernity both in architecture and in railway tracks, grids, and switches. 

Solution – One task was to consolidate the identity across all touchpoints, both analog and digital. We built the identity with scaled-back colors and graphic elements. The identity carriers are the custom made typeface, consisting of five weights and strong characteristics as well as a design pattern, inspired by the motion of traveling – not between stations, but between station areas containing shopping, restaurants, and offices. We also created a design system to make it possible to scale the identity in favor of function – from walls on constructions sites to templates in social media.

Project status
Ongoing

Partners
Winston

Year
2017

Typeface: Jernhusen Sans
Weight: Light, Medium & Extra Bold
Year: 2017
Sö–Type Foundry

Try the typeface:
Jernhusen owns and runs railway stations and other buildings attached to the railway network in Sweden.
The company was formed in January 2001 as part of the break-up of the former national railway company (SJ).
Even after the break up from Statens Järnvägar (SJ) it remains wholly owned by the Swedish government.

Want to know more? Contact Jesper.
jesper@soderhavet.com