Same subject,
different angles

Client:
Identity / Digital / Print

Project status
Completed

Year
2019

The inspirational speaker duo, Moretti+Karjel, offer new perspectives on the contemporary world, and help companies to relate to the changes around them.

Challenge – Within the industry a duo like Moretti+Karjel is something new compared to individual speakers with strong personal stories. Our challenge was to capture the essence of Moretti+Karjel as a brand and clarify their offer.

Approach & Solution – After an outlook within the industry for talks, seminars and group facilitation we found great potential in building a strong brand identity around the actual business of Moretti+Karjel. We created a concept based on 1+1=3, with the thought that different perspectives and being unconventional would add extra flavor to the brand. We built a strong typographic solution based on the idea of different angles. And by separating the Moretti+Karjel wordmark we made it easy to use them alone or together, depending on the angle they communicate from. The design layout is sprung from the idea of “tabs/drawers”. All information can be chosen, selected, and presented in different ways.

Project status
Completed

Year
2019

Typeface: So Sargo
Weight: Regular & Bold
Year: 2016
So–Type Foundry

Perspektiv är M+K´s signum. Vrida och vända, zooma in och zooma ut.

M+K berättar, visar fakta, driver workshops och startar diskussioner.

Want to know more? Contact Jesper.
jesper@soderhavet.com or +46 (0)70 438 17 92.