We helped Modern Times Group (MTG) move from a traditional corporate information-driven website to a platform governed by brand building through storytelling.
By letting the existing brand identity guide, we developed a new concept based on a shift in communication strategy. ‘Innovative’ and ‘brave’ are words illustrating MTG’s company values. Values that inspired the structure and shaped the website. Values that are materialized as graphic title menus, large hero images and bold typography adjacent to a minimalist general form.
MTG is an international entertainment enterprise, reaching across six continents and including TV-channels, TV-distribution, online services, content production and radio.