Building on a responsive logotype, we’ve created Nepa’s new playful and smart brand identity with adaptable components.
Nepa is an innovative and progressive company in the research industry. Our assignment was to design a new channel-agnostic brand identity based on Nepa’s values “Beyond insight, we enable action.” We created a logotype which recalls a play button and a loader, inspired by the duality between “insight” and “action”. The logotype symbol is responsive, meaning it can be used stand-alone, in avatars or in different combinations where every round letter can hold the symbol. This creates a great variety of expressions throughout the entire brand communication, as well as a clear sender with unique yet recognizable logotypes for the sub brands.