We now know that it is possible to build a completely new brand, exclusively relying on social media. By leveraging the end customers’ pervasive interest in interior design and fusing it with a passion for accessories, we embarked on a strategic six-month journey together with our client.

With end products such as interchangeable bracelets and materials including marble, gold and silver, our destination was inspired by the beautiful things that surround us.

From idea to launched brand, a new organization emerged, complete with a brand identity and communication concepts. We travelled through strategy, digital concepts and product design, landing in a product portfolio, carefully designed packaging and a new e-commerce site.