Across products and services, categories and industries, we collaborate with our clients to solve their challenges, create meaningful brands and user experiences in the digital, analog and physical space. Here, you can find some of our our clients.

Nicole Vienna — Identity / Digital / Packaging

Timeless pieces,
socially driven

Project status
Completed

Partners
Oddny

Year
2016

We now know that it is possible to build a completely new brand, exclusively relying on social media. By leveraging the end customers’ pervasive interest in interior design and fusing it with a passion for accessories, we embarked on a strategic six-month journey together with our client.

With end products such as interchangeable bracelets and materials including marble, gold and silver, our destination was inspired by the beautiful things that surround us.

From idea to launched brand, a new organization emerged, complete with a brand identity and communication concepts. We travelled through strategy, digital concepts and product design, landing in a product portfolio, carefully designed packaging and a new e-commerce site.

Project status
Completed

Partners
Oddny

Year
2016

The brand is sprung out of love for the beautiful things that surround us every day and inspired by Scandinavian interior. The visual concept portraits the story of Nicole Vienna and bridges the gap between fashion, interior design and products. Always thinking of the products in an interior design world with focus on material such as marble and stone. The pattern is created with the marbling design technique.

Jesper Robinell, Creative Director

The image concept is related to the core concept, but developed further to be more communicative. They should always be close to the interior to achieve the interior design magazine feel. We are appealing to the awareness people have these days about interior design imagery, coming from social media and magazines.

Petter Eklund, Senior Designer

Many influencers and lifestyle bloggers have a fantastic eye for details, we utilized that in Nicole Vienna’s communication. Selective hashtags make it easy to “own” words close to the brand and gives us the opportunity create a two-way communication with people who tag images that can strengthen the Nicole Vienna brand.

Erik Lidsheim, Brand Strategist, Founder

The design system is built on a strong typographic setting and designed to be incredibly simple and easy to use. We are using a recline cut of the typeface Brown, that brings edginess, uniqueness and a quite delicate expression.

Petter Eklund, Senior Designer

The digital presence of Nicole Vienna is two sided, a lot is happening in social media but there is also a home for the products, the nicolevienna.com. The concept and design is also built to the idea of product + interior design, and an well integrated social media space, where the imagery and brand interaction can be seen. The site is simplistic in its design but with major ux-work when it comes to the shop, and product handling – few steps from browsing around to purchase and pay and always guided with the tonality of the brand.

E-shops launched in 17 local markets (with unique currencies, languages, shipping methods etc.) within 6 months.

Petter Eklund, Senior Designer

Want to know more? Contact Erik.
erik@soderhavet.com or +46 (0)70 358 98 60

  • Jesper Robinell
    Creative Director

    The brand is sprung out of love for the beautiful things that surround us every day and inspired by Scandinavian interior. The visual concept portraits the story of Nicole Vienna and bridges the gap between fashion, interior design and products. Always thinking of the products in an interior design world with focus on material such as marble and stone. The pattern is created with the marbling design technique.

  • Jesper Robinell
    Creative Director

    The brand is sprung out of love for the beautiful things that surround us every day and inspired by Scandinavian interior. The visual concept portraits the story of Nicole Vienna and bridges the gap between fashion, interior design and products. Always thinking of the products in an interior design world with focus on material such as marble and stone. The pattern is created with the marbling design technique.

  • Petter Eklund
    Senior Designer

    The image concept is related to the core concept, but developed further to be more communicative. They should always be close to the interior to achieve the interior design magazine feel. We are appealing to the awareness people have these days about interior design imagery, coming from social media and magazines.

  • Erik Lidsheim
    Brand Strategist, Founder

    Many influencers and lifestyle bloggers have a fantastic eye for details, we utilized that in Nicole Vienna’s communication. Selective hashtags make it easy to “own” words close to the brand and gives us the opportunity create a two-way communication with people who tag images that can strengthen the Nicole Vienna brand.

  • Erik Lidsheim
    Brand Strategist, Founder

    Many influencers and lifestyle bloggers have a fantastic eye for details, we utilized that in Nicole Vienna’s communication. Selective hashtags make it easy to “own” words close to the brand and gives us the opportunity create a two-way communication with people who tag images that can strengthen the Nicole Vienna brand.

  • Petter Eklund
    Senior Designer

    The design system is built on a strong typographic setting and designed to be incredibly simple and easy to use. We are using a recline cut of the typeface Brown, that brings edginess, uniqueness and a quite delicate expression.

  • Petter Eklund
    Senior Designer

    The design system is built on a strong typographic setting and designed to be incredibly simple and easy to use. We are using a recline cut of the typeface Brown, that brings edginess, uniqueness and a quite delicate expression.

  • Petter Eklund
    Senior Designer

    The digital presence of Nicole Vienna is two sided, a lot is happening in social media but there is also a home for the products, the nicolevienna.com. The concept and design is also built to the idea of product + interior design, and an well integrated social media space, where the imagery and brand interaction can be seen. The site is simplistic in its design but with major ux-work when it comes to the shop, and product handling – few steps from browsing around to purchase and pay and always guided with the tonality of the brand.

    E-shops launched in 17 local markets (with unique currencies, languages, shipping methods etc.) within 6 months.

  • Petter Eklund
    Senior Designer

    The digital presence of Nicole Vienna is two sided, a lot is happening in social media but there is also a home for the products, the nicolevienna.com. The concept and design is also built to the idea of product + interior design, and an well integrated social media space, where the imagery and brand interaction can be seen. The site is simplistic in its design but with major ux-work when it comes to the shop, and product handling – few steps from browsing around to purchase and pay and always guided with the tonality of the brand.

    E-shops launched in 17 local markets (with unique currencies, languages, shipping methods etc.) within 6 months.

  • Petter Eklund
    Senior Designer

    The digital presence of Nicole Vienna is two sided, a lot is happening in social media but there is also a home for the products, the nicolevienna.com. The concept and design is also built to the idea of product + interior design, and an well integrated social media space, where the imagery and brand interaction can be seen. The site is simplistic in its design but with major ux-work when it comes to the shop, and product handling – few steps from browsing around to purchase and pay and always guided with the tonality of the brand.

    E-shops launched in 17 local markets (with unique currencies, languages, shipping methods etc.) within 6 months.