Challenge – A watch manufacturer asked us to help them create a new brand from scratch – Nicole Vienna – targeting a conscious female audience. A brand exclusively relying on social media with the aim to launch in 6 months. Our challenge included strategy, digital concepts, and product design. 

Approach –  With a tight timeframe, our success factor was an iterative process and close cooperation between the client’s team and Söderhavet. The concept is sprung out of love for the beautiful things that surround us every day and is inspired by the Scandinavian interior. It portraits the story of a persona – Nicole Vienna – and bridges the gap between fashion, interior design, and products. 

Solution – We combined consumer’s interest in interior design and fused it with a passion for accessories. A few strong identity carriers were used to solve this; a pattern created with a marbling design technique and a type system for strong and bold communication. We traveled through strategy, digital concepts, and product design and landed in a product portfolio – with end products such as interchangeable bracelets and materials including marble, gold, and silver, as well as carefully designed packaging and a new e-commerce. 

E-shops were launched in 17 local markets (with unique currencies, languages, shipping methods, etc.) within 6 months.