Rehydrate the world
Strategy / Naming / Identity / Custom Type / Packaging / Digital
Norr is a beverage of the highest quality with a sustainable twist. It’s set out to make a real difference – for each unit sold, an equivalent amount of fluid replacement is donated to combat water shortage in the world.
Challenge – From a brief idea to actual product. In close collaboration we started a three year long journey to conceptualize the business idea, create a brand platform, product name, visual identity and bottle & can design.
Approach & Solution – Norr’s purpose “A future where no children or adults suffer from water shortage and dehydration”, became the stepping stone in our conceptual work. ‘One for one’ reflects the values of the company and makes them stand out compared to their competitors. Numbers became the common dominator for Norr, binding together the overall concept with the exact ingredients used when making the optimal beverage. The brand name, Norr, simply alludes to the company’s heritage and the Nordics reputation for clean spring water. Norr’s numeric concept required a bespoke typeface, that with its unique glyphs – o and 0 is heightened to resemble N° (number), hint towards their higher purpose and become a subtle yet recognizable design element in order to make the bottle pop-out next to other bottles on the store shelf.