It is humbling when a client discovers the possibilities good design can offer. When we can take them on a journey and guide them toward something far better than they had imagined. These possibilities resulted in a new brand platform, brand identity and cross-channel touchpoints.
We helped Roxtec, a global market leader in B2B pipe and cable sealing solutions, transform from a product-oriented company: “We seal the world” to a knowledge- and purpose-oriented enterprise: “We protect life and assets. The communicative transformation has been and will continue to be implemented gradually over time.
The design is bolder, non-fuzzy and more to the point, without losing the feeling of technical ingenuity. It is a design with the intention to portray Roxtec as the industry leader. The brand needed to be more flexible and easier to work with worldwide.