The company behind one of the world’s most famous award-winning vodka brands needed an award-winning website. They turned to us for concept and design. In step two we introduced a new, cross-channel identity, accompanied by digital and analogue applications.
In addition to our work with the brand and website, we refined launch campaigns and established their trainee program – Absolute Graduates – which was launched to attract young new talent.
The Absolut Company is since 2008 one of Pernod Ricard’s six brand enterprises. Absolut vodka, which is one of the world’s most famous vodka brands, is also Sweden’s biggest food export product, largely due to its innovative and prize-winning campaigns.