A specific brand which is based on and part of a national brand can still be distinctive and original. We started our relationship with Visit Sweden, a communication agency which promotes Sweden internationally both as a brand and a destination, in 2012 and have since developed a strong relationship.
They needed an identity for both internal corporate communication and external communication. Both identities are constructed based on the identity we created for Sweden. This builds strong recognition and helps communicate that this is a Sweden project, while at the same time being unique and adjusted to fit the profile of Visit Sweden. The building blocks of the identity are Sweden Sans, Sweden’s signature typeface, and the primary colors yellow and blue from the Swedish flag.