Söderhavet will attend and talk about Brand Logic and Structures when it comes to Placebranding at the Placebrander Day in Skellefteå, January 20, 2022. Placebrander Day is an event about Placebranding in Sweden, arranged in collaboration with Skellefteå Municipality, Visit Skellefteå and White Architects. The idea of Placebrander Day is to get tools, tips and the latest knowledge in this field to be able to attract residents, visitors and investments to destinations and places in Sweden.

The destination brand is owned by everyone who lives and works locally. How should the municipality or region as an organization/employer relate to the placebrand? How should other organisations/companies use and relate to the destination brand?

Jesper Robinell, Creative Director at Söderhavet talks about how we can think about the Place/Destination brand, senders and brand structure. Jesper has been involved in working out the entire brand logic around the brand Sweden and design principles that have survived several years and many collaborations across organizational boundaries.

Read more here: Placebrander Day 2022