Stockholm 1897 is an all-day destination at Djurgården — a restaurant, bakery, café and sauna in one. From breakfast to dinner, it celebrates Swedish flavors with a modern twist, proudly offering classics and future favorites in the making.
Located next to the bridge Djurgårdsbron built for the 1897 Stockholm World’s Fair, the name honors that moment when Sweden opened itself to the world. Just as the fair showcased the very best of the nation, Stockholm 1897 does the same today; through food, craft, and experiences.
Custom typeface
A bespoke typeface ties the identity to history, redrawn from the lead typesetting of the original 1897 exhibition poster. Digitized and refined, it balances historic character with modern precision and playfully varying characters giving the brand a distinct and enduring voice across every touchpoint.
Illustrations
The illustrations build a world that feels timeless yet unexpected. Classic etching style meets playful surrealism with fair-era buildings alongside Djurgården’s wildlife in human form, from ducks in dresses to herring in tophats and even a goat in a suit. It is a bold, dreamlike nod to the fair that keeps the identity fresh and contemporary.
