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SCB is Sweden’s statistical authority, the trusted source that turns data into understanding. By providing independent and invaluable statistics, SCB empowers decision-makers, researchers, and the public to build a society grounded in facts. In an era of information overload, SCB stands for clarity, credibility, and progress, informing the choices that shape our shared future.

Client SCB
Discipline Digital, Identity, Strategy

The idea

We wanted to place the statistics themselves at the center, transforming them into a visual language that is both modern and accessible. SCB has always provided vital data, and with a sharper focus on professionals and decision-makers, the brand now defines itself by a clear mission: informing progress and shaping the future with credible, independent data.