Hypoteket is a challenger that enables people to access mortgages in a smart and more personal way. Emphasizing the sense of humanity, transparency and honesty.
We worked with the concept of unlocking, opening up and giving opportunities with the symbolism in the key shape graphically, together with a softer color scale and elaborate ui and ux we show a stronger user experience that increases Hypoteket's credibility.
The visual concept responds to that and challenges the traditional aesthetics that characterize the banking world. With this move, Hypoteket looks forward to becoming a stable challenger to the big players without losing the flexibility or quick mobility of the smaller player.