A movement in motion
Strategy / Identity / Digital / Custom Type
The Swedish tenants’ association (founded in the early 20th century) is a member- and interest organization for tenants in Sweden.
Challenge – The Swedish tenants’ association is in the middle of a digital transition in order to provide better value to new and future members. To stay as relevant and effective as possible, a new digitally adapted brand identity was needed.
Approach and Solution – We wanted to create a warm and welcoming brand that still maintained what was positive with the old one, mainly stability and trust. By building an identity in motion and emphasizing real people in real situations and the bridge between them we create not just a likeable and trustworthy brand, but a movement. A movement in motion to always be relevant by never standing still.