Meds challenges the established pharmacy players as an online pharmacy with a one hour delivery service. To reach the goal of being the pharmacy for the modern urban person, Meds needed a brand identity with a strong digital focus. Our aim was to raise awareness and trust for the brand, as well as creating a personal vibe in contrast to their competitors.
With the strategic outline from the Meds brand platform and knowledge about their target group we approached the design with a vision to create a long lasting identity with a few solid building blocks, that can be continuously developed in line with future needs.
With this also addressing the urge of being modern in a fast moving industry. In a mainly green and white pharmacy world we created a vibrant, colorful and playful brand identity to stand out amongst competitors. Our on going work with Meds also resulted in a design system for EMV-products and a new vibrant Advertising system.