Fast moving Pharmacy

Client: Meds
Identity, custom typeface, digital

Project status
Completed

Year
2017

Meds challenges the established pharmacy players as an online pharmacy with a one hour delivery service.

Challenge – To reach the goal of being the pharmacy for the modern mobile person, Meds needed a brand identity with a strong digital focus. Our aim was to raise awareness and trust for the brand, as well as creating a personal vibe in contrast to their competitors.

Approach & Solution – With the strategic outline from the Meds brand platform and knowledge about their target group we approached the design with a vision to create a long lasting identity with a few solid building blocks, that can be continuously developed in line with future needs. With this also addressing the urge of being modern in a fast moving industry. In a mainly green and white pharmacy world we created a vibrant, colorful and playful brand identity to stand out amongst competitors.

Project status
Completed

Year
2017

Typeface: Meds Display
Year: 2020
So–Type Foundry

HACKA LIVET!  HACKA PRISERNA!

MEDS, det mobila apoteket!

Want to know more? Contact Jesper.
jesper@soderhavet.com or +46 (0)70 438 17 92.