Challenge – Meds challenges the established pharmacy players as an online pharmacy with a one hour delivery service. To reach the goal of being the pharmacy for the modern mobile person, they needed a brand identity with a strong digital focus to raise awareness and trust for the brand, as well as creating a personal vibe in contrast to their competitors.
Approach – With the strategic outline from the Meds brand platform and knowledge about their target group we approached the design with a vision to create a long lasting identity with a few solid building blocks, that can be continuously developed together with future needs. With this also addressing the urge of being modern in a fast moving industry.
Solution – In a mainly green and white pharmacy world we created a vibrant brand identity with a modern approach to stand out in this landscape. The brand identity holds a system that can showcase products without drawing the attention from Meds own brand.