A new beverage with a refreshing ethos. Norr is based on the conviction that it possible to create a delicious beverage that is also beneficial to our physical wellbeing, with an underlying business model that contributes to a better world. For each unit sold, an equivalent amount of fluid replacement is donated to combat water shortage in the world. The recipe for Norr is developed in collaboration with The Swedish Olympic Committee’s nutritionist in order to combat body dehydration, and it contains no unnecessary additives and a minimum amount of sugar. In this way, Norr clearly differentiates itself from other beverages in the market place.
We saw the opportunity to utilize this unique position and take it one step further in the branding and design process: A bottle, brand name and identity that clearly stands out in relation to other beverages on the shop shelves. Our assignment covered everything from brand platform and identity to concept and bottle design. We continue to work in several ways to strengthen the Norr brand.