We won the Silver award in ED – European Design Awards in the category Packaging Design for our work for the brand Soil Biology (full case here).
Our work for Soil Biology contains of: the brand name, the visual identity and packaging design with strong differentiation characteristics. A playful and typeface-based identity through a custom-made typeface, from our foundry So-Type (where all ascenders and caps has sunken into the soil). The graphic expression is clean and straightforward in order to make the product easy to understand when consumers find it at unexpected retailers and places. It’s easy and fun to grow plants at home, you might even want to have it on display in your bookshelf. Great to have such a cool client with great purpose and grateful for an amazing team effort.
Since 2007 European Design Awards, made out of publishers, journalists, editors and academics, come together on a yearly basis, to gather, evaluate and acknowledge the best examples of communication design in our continent.