Together with the Stockholm Marketing Association we held a lunch seminar on the important topic of sustainability – exploring ideas on the ways in which branding and design can be valid tools for making a positive contribution for change, today and in the future. Our main questions was stated sustainability – trend or business critical? With increased demands from clients and consumers, companies are more than ever required to take a stand on this issue, over and above CSR-policies.

Some of the areas explored were the new demands on brands to contribute to a more sustainable future path, whether a sustainable brand position will be an essential factor in a profitable business tomorrow, and what psychological drivers lie behind our behavior and choices. All of it, important input to how we should design brand experiences.