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Anoto is a global company providing cloud based software solutions. All services are sprung from a dot pattern technology enabling accumulation of digital big data from analog inputs. Their services are used within the education industry, health care as well as security sector. 

Challenge – Our challenge was to reposition the company from being known as the producer of a digital pen to being an innovative SaaS-company. With a portfolio of different products and services we needed to find a common ground and clarify the company’s position and total offering. The aim was to unite them and thereby also clarifying the brand and position within the SaaS-field.

Approach & solution – Anoto’s basic idea, and the different services, is based on digital reading of patterns. We created a design concept called “deciphering” with dots as the main carrier – from building the brand of a complex business to clarifying flows for the user. And a shift in focus from product to solution provider.