Anoto is a global company providing cloud based software solutions. All services are sprung from a dot pattern technology enabling accumulation of digital big data from analog inputs. Their services are used within the education industry, health care as well as security sector. Anoto’s basic idea, and the different services, is based on digital reading of patterns.

The challenge was to reposition the company from being known as the producer of a digital pen to being an innovative SaaS-company. The aim was to unite them and thereby also clarifying the brand and position within the field. We created a design concept called “deciphering” with dots as the main carrier – from building the brand of a complex business to clarifying flows for the user. And a shift in focus from product to solution provider.