Human Scales was founded in 2007. The concept behind the brand stems from the founders’ solid background as retailers in Sweden. The brand and name was created together with Jesper Robinell (Creative Director at Söderhavet) and Jojo Brännström.
Having worked with famous as well as up-and-coming brands, the founders proficiently acquired the know-how and inspiration to create fashion that reaches out and speaks directly to their audience. Human Scales work with some of the world’s leading fabric mills in Japan, Italy and Portugal, and all items are hand made in Europe. Human Scales is available in over 150 stores in Sweden, Norway, Finland, Denmark, England, Ireland, Germany and Spain.
As a strategic design advisor, we defined the brand´s new path along with a new brand identity, design system and collateral design.