Client: Placebrander & Gällivare kommun
Gällivare is a small town with big ambitions, located in the far north of Sweden.
Challenge – Gällivare is primarily known for mining and, to some extent, skiing. However, with Gällivare, there’s more than meets the eye; a bubbling entrepreneurial spirit, vast wilderness to explore and a massive change towards green energy within both the mining industry and elsewhere. To help Gällivare grow and maintain its population, this spirit needed to be visualized in the location branding.
Approach and Solution – With mining on our mind, we went digging through the history of Gällivare. The contrasts between Gällivare’s great outdoors and its industrial heritage gave birth to a new direction where a multitude of things meet to create something new and exciting. The identity strongly manifest a sense of place by borrowing from nature for an organic and natural look and feel that showcase Gällivare. A place for hiking, industry, skiing and adventures. A place to visit as much as a place to stay.