Across products and services, categories and industries, we collaborate with our clients to solve their challenges, create meaningful brands and user experiences in the digital, analog and physical space. Here, you can find some of our our clients.

NSU (Council for the Promotion of Sweden) — Strategy / Identity / Digital / Custom type

The face of a nation

Project status
Ongoing

Partners
Fröjd

Year
2014-

Design which reflects the heart and soul of a country is essential when branding an entire nation. We approached this challenge with simplicity and accuracy, using sustainability as a driving force.

A cohesive, strategic yet practical brand identity program was created for the Council for the Promotion of Sweden (Ministry for Foreign Affairs, Visit Sweden, Business Sweden and the Swedish Institute). This is a brand identity that needs to unify the organizations as well as clearly represent each individual institution when communicating Sweden abroad.

Project status
Ongoing

Partners
Fröjd

Year
2014-

Typeface: Sweden Sans
Weight: Light, Regular, Bold & Arabic
Year: 2013
Sö–Type Foundry

Try the typeface: Sweden Sans – the primary typeface in the Sweden brand identity – It is simplicity combined with unique details that makes the typeface practical and versatile. We call it a 'Lagom' typeface.
It comes in 4 weights - Light, Regular, Bold and the Arabic version. Old road signs, monospaced fonts, classic sans serifs and Scandinavian design influenced and inspired us in the design process.

Want to know more? Contact Jesper.
jesper@soderhavet.com