The fashion brand Human Scales was founded in 2007. All items are hand made in Europe and available in over 150 stores around the globe. The fashion industry is in a transformation, Human Scales needed to move the brand and differentiate itself, and communicate a higher level of quality.
The design DNA stems from the first thing that actually was designed, a button for the jeans collection. From that detail, we created a playful and flexible design concept, with clothing details at the core. Over the last 13 years the identity and brand has developed but the design DNA will still remain strong for many years to come.
Founding a new quality fashion brand: A design system, a new typeface and ongoing collateral as well as digital design. The graphic expression is straightforward in making the clothes speak for themselves. A well-crafted typeface, a playful logotype and a modern image style is there to inform clients of the extraordinary quality and design that Human Scales provide.
